The first thing many eager businesspeople learn about China is that, well, there are not “over a billion” consumers waiting for them. After some initial disappointment they often appear happy to find that there are still A Lot of Chinese people who may want to buy their goods and services. Numbers vary depending on the business, but a few hundred million customers is enough to satisfy most people.
Nevertheless, “billions” do appear more and more often in relation to customers, mainly at holiday time. This Chinese New Year we leaned that there were 12 billion (!) text messages sent. At around RMB0.1 per message, there is a lot of profit to be made. It is also reported that the railways moved 1.154 billion passengers last year (though, one suspects, with the help of some return journeys). There is even a new book on the market: “A Billion Customers”, which is a good read…but whose title (if not content) may raise some expectations a little too high.
For the meantime we will stick with hundreds of millions…
China Business Services provides a range of research and strategy services to companies seeking to access China?s markets. Contact us for further information.
See related news:
- China`s 12 billion New Year messages 
Monsters and Critics.com – Glasgow,UK
BEIJING, China (UPI) — Telecom officials in Beijing forecast 12 billion text messages were sent over the weeklong Chinese New Year holiday. …
China’s railways transport 1.154 bln passengers in 2005 
Xinhua – China
11 (Xinhuanet) — China’s railways transported 1.154billion passengers in 2005, up 3.3 percent year-on-year and hitting a ten-year high, according to the …