MG = Modern Gentleman
Oh dear. How mighty brands can fall! Nanjing Auto, the new owners of MG, the classic British marque, have re-branded it as “Modern Gentleman” (however, it still apparently carries the British flag, so not all is lost).
Despite that rather sad news, Nanjing has managed launch its first China-made “gentleman” vehicles. It is also set to start looking at international markets – along with its Chinese peers such as SAIC, Geely and Chery.
Is “going global” shifting up a gear? Perhaps, but please bring in the brand consultants!
See news sources:
First MG made in China rolls out
International Herald Tribune – France
SHANGHAI: Nanjing Automobile Group unveiled its made-in-China MG sports cars and sedans Tuesday, the first step in its plans to use the iconic British brand …
MG production restarts in China
ITN – London,UK
Some British workers such as Alan Stokes, who has worked for MG for 37 years, moved to China when the Longbridge factory was closed. ...
Nanjing Auto Rolls Out First `Made-in-China’ MG Cars (Update1)
Bloomberg – USA
March 27 (Bloomberg)—Nanjing Automobile Group Corp. unveiled its made-in-China MG sports cars and sedans today, the first step in its plans to use the …
