Branded in China. Going Global.

Related entries: General

We picked up the following, interesting post from AdAge China:

Brands going global? RT @AdAgeChina: Reading “Chinese Brands Are Coming” 10:48 AM Jun 17th from TweetDeck

Comment: Chinese investment is already making waves, but brands have been slower to take the international step. However, taking advantage of cost-conscious consumers and a global recession, expect more Chinese companies (and their brands) to take the leap directly, or via M&A…there are suddenly a lot of international brands facing financial difficulties…

Get to know and love the likes of Haier, Chery, Malan Noodles or Lihua, Huawei, Broad, and others. Chinese brands are coming…even if they will not always find it an easy, or welcoming, road.

International brand consultants await!

See also:

Made in China. With Style.

2 Responses to “Branded in China. Going Global.”

  1. Archive » Briefly…Top Ten Tweets (From Made in China, PR & A Peaceful Rise, To Myth-Busting, Spending & Shifting Sands)| China Business Blog Says:

    […] Comment: Chinese brands may be doing better than “Brand China” (see above), but there are very few doing well internationally. Haier is certainly one to watch. And there will be more to follow…See a related post here. […]

  2. Archive » Briefly…Top Ten Tweets (From Protectionists, Paper & Pipes, To Hackers, Lawyers & NDAs)| China Business Blog Says:

    […] Chinese companies are not only becoming more innovative, they are also looking further afield. Interestingly they make a lot of the same mistakes western firms made (and still do) when going […]

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