My(VeryChinese)Space

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I recently asked the question “is there any space for MySpace in China?”. Well, at least two people seem to think there is (though my fellow bloggers generally beg to differ). The Wall Street Journal has confirmed that:

    “News Corp.’s MySpace.com is in talks to bring the social-networking site to China with Boston technology trade publisher International Data Group’s Chinese venture arm and former China Netcom Group Corp. Chief Executive Edward Tian, according to people close to the situation.”

Rupert Murdoch understands that China is a challenge, but shares the view (with most of the world) that it is also an opportunity. He has been quoted as saying:

    “We have to make MySpace a very Chinese site”.

That is true enough, and he is clearly planning to make the team Very Chinese too. Mrs. Murdoch, otherwise known as Wendi Deng, is likely to take a place on the board of the company (her first official post). WSJ has also noted a Chinese report that Luo Chuan, (who was GM of MSN China) “would become president of MySpace China on Dec. 8” (though this is unconfirmed).

But questions remain as to whether it is worth the effort (rather than simply investing in a Chinese brand in the same…space), and whether that effort will pay off in the face of intense competition from sites that are already as Chinese as you can get. The most likely place “very” will be found at MySpace in China may well be in front of “difficult”.

We will be very interested to see.

See news source:

    MySpace Is in Talks on China EntryWall Street Journal – USA
    News Corp.’s MySpace.com is in talks to bring the social-networking site to China with Boston technology trade publisher International Data Group’s Chinese …

One Response to “My(VeryChinese)Space”

  1. Jeremy Gordon Says:

    News Corp to give up 50% stake in MySpace China
    Brand Republic Bulletin – London,UK
    HONG KONG – News Corporation will only own half of its social network venture MySpace.com when it launches in China. According to venture capital and …
    http://www.brandrepublic.com/bulletins/br/article/628334/news-corp-give-50-stake-myspace-china/

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