Roy Graff has made his career in travel and tourism business development with a strong emphasis on China. He has a deep understanding of China’s culture and business practices from academia, public and private sector work. Returning to Europe after a long period of travel industry work in China, Roy founded a consulting business in 2005 to assist tourism companies, travel providers and tourism promotion bodies eager to discover the tremendous potential of China as both market and destination.
Since 2002 until early 2005, Roy was engaged in senior-level business development and travel product distribution for the world’s leading independent provider of products to the travel trade. He lived in China’s two commercial power houses, Beijing and Shanghai and traveled extensively to China’s major cities, forging good personal relationships with key private sector and government contacts.
Roy is currently based in London.