Workshop: Chinese Outbound Tourism Market

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I have recently posted about the development of the travel and tourism sector in China (see here). Further information is available at an industry event in London in June. See details below.

Press release issued by ChinaContact:

A unique opportunity to learn about the Chinese outbound tourism market and the untapped potential for European destinations, at the FREE China tourism workshop, London, 5th June 2006.

Leading authorities on marketing Britain to the Chinese tourists are coming together to provide FREE advice and insight into this huge growth market. On the morning of the 5th of June in London, you have an opportunity to really understand what it takes to succeed in this complex market.

ChinaContact, a China market entry specialist for the tourism sector, will be holding a FREE practical workshop and panel discussion on tourism from China on the 5th of June at the London Business Design Centre in Islington. Supported by the leading tourism marketing bodies and China authorities such as VisitBritain and CBBC, this event draws prominent speakers who will share their experience and expertise with the audience. As part of the Travel Distribution Summit¡¯s free exhibition and seminars, there is no need to pay anything to attend. The only requirement is advance registration via the Eye for Travel website.

The China seminar features an impressive line-up of speakers and will be chaired by Roy Graff, MD of ChinaContact and a hands-on expert on developing outbound tourism from China. They include:

Carl Walsh, Head of International Partnerships, Visit Britain ¨C responsible for Britain¡¯s marketing program in China;
Martine Ainsworth-Wells, Marketing Director, Visit London ¨C just returned from a visit to China with the Mayor of London;
Lise Bertelsen, Deputy CEO and Director of Operations, CBBC ¨C the organisation responsible for promoting business links with China;
Zhang Chunsheng, Chinese tourist guide association of Britain ¨C with long years of experience handling Chinese groups in Britain;
Marie Rui Mai, Managing Director, Silk Road UK ¨C providing cultural insights on the Chinese consumers;
Carey Fletcher, Managing Director, China Holidays ¨C case study of successful business operations in the Chinese market;
Karen Taylor, Director, Tarsus Exhibitions- organiser of the only pure outbound travel trade exhibition in China, BITTM.

The event program starts with a one hour briefing on the current state of tourism from China followed by another hour of expert panel discussion on how to work with Chinese, how to provide hospitality and how to maximise the marketing opportunities available.
Pre-registration is vital to reserve your place.

To register for the event visit the Eye for Travel website .

To read the full event program, visit the ChinaContact website.

ChinaContact is an independent China market entry specialist for the tourism industry. We specialise in representation and practical business services for FIT, Corporate and Incentive travel, to effectively market your travel product in China.

ChinaContact managing director Roy Graff has made his career in travel and tourism business development with a strong emphasis on China. He has a deep understanding of China’s culture and business practices from academia, public and private sector work. Returning to Europe after a long period of travel industry work in China, Roy founded ChinaContact in 2005 to assist tourism companies, travel providers and tourism promotion bodies eager to discover the tremendous potential of China as both market and destination. Since 2002 until early 2005, Roy was engaged in senior level business development and travel product distribution for the world’s leading independent provider of products to the travel trade, Gullivers Travel Associates (now part of Cendant Corporation).

The event is supported by:
CBBC (China Britain Business Council)
Visit London
ECTW (European Chinese Tourism Welcoming award)
Eye for Travel

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